Trust Boots

As you may have noticed, that's the tagline which in 2005 we adopted as the sign-off to all our advertising. But it's much more than just a slogan. It's a concise statement of our entire corporate strategy. Our aim is to make Boots the world's best health and beauty retailer, and we're 100% clear that the unique trust in which we are held provides the key to achieving this. Which means, of course, that those two words are also the rationale for all our CSR activities. Everything we do that builds trust is good for our business; anything which could compromise it, a risk we can't afford to take. What did we do to build trust in 2005/06? How far did we succeed in delivering on the promises we made in our first CSR report, last year?

Trust Boots to provide straight answers.